Jump into
the Thrill

In preparation for the launch of Bally Bet 2.0, the brand's sports betting app, I had to adapt the original 'Vegas-sy' visual style created for Bally Casino to the sports sector. Assisted by a mid-weight designer, we created entirely new designs, developed new sticker styles, enhanced photography, refined typography, and provided brand guidelines. Additionally, we produced mock-up examples for various touchpoints, including emails, banners, and more.